Why is your menu design & print material so important?
Your menu is one of the first direct impressions a customer has with your restaurant. When your customers are holding the menu in their hands they are invoking all of their senses, touch, smell, sound, visual and soon to be taste. Your menu should give your customer a simple experience so they can quickly compare your dishes and drinks, but at the same time give impact and convey the personality of your business. The menu should give a positive impression and a strong brand representation leaving your customers excited to make a selection.