Your menu is one of the first direct impressions a customer has with your restaurant. When your customers are holding the menu in their hands they are invoking all of their senses, touch, smell, sound, visual and soon to be taste. Your menu should give your customer a simple experience so they can quickly compare your dishes and drinks, but at the same time give impact and convey the personality of your business. The menu should leave a positive impression and a strong brand representation that leaves your customers excited to make a selection.
Have you ever been holding a menu and you’re looking round the other tables to see what the dishes look like? Customers like to see a photo of their food before they buy it – professional food photography is essential here. Showcasing certain dishes on a menu increases the sales of that particular dish and gives the customers an example of size, quality and presentation of your dishes.
A customer’s experience starts before they order from your menu, even before they come to your restaurant, cafe or bar. They could have already looked at your menu online to check if they want to eat at your venue. The colour and impact of a menu contributes to the excitement generated to entice a new or existing customer to book a table at your business.
Consider being sat in a restaurant and you are handed a single sheet of A4 paper that has clearly been handled many times by other people (it happens, a lot!). Straight away your customer will be given the wrong impression about your quality and service. However, when a menu is printed on a quality or wipeable material to keep the presentation at a high standard, this will create a positive first impression to your customers.
A new menu design is a great opportunity to drum up a fresh new interest to existing and new customers. Often a customer will need prompting to remember your venue, a new marketing campaign in co-operation with a new season menu is a strong conversion tool. It gives your business the materials to use in social media, website content, posters & flyers and direct contact with the customers.
Let us help you create a dynamic menu presentation designed to help build your brand, drive revenues, foster customer loyalty and increase your market share.