Designing a logo is easy but designing a ‘good logo’ or the ‘right logo’ is very hard.
A logo design and a corporate identity design (business cards, brochure design, signage, van livery, etc..) are the platforms for delivering your core message to your audience, and to distinguish your brand form your competitors.
It requires a lot of skill, research, creative exploration and a keen eye for the finest detail.
We put a lot of time and effort into finding the right way to distill your brand essence into a simple, unique, instantly recognisable and memorable mark.
The simpler the logo, the more it will be remembered.
Every detail, mark or colour used brings additional information to decipher.
A great logo is one that works perfectly in just one colour and it’s finished when you can’t take anything else away from it.
It is distilled to it’s simplest, purest essence.
No clutter, no confusion.
A successful brand identity design brings measurable success and gain to your business.
Everything your company displays, says, does and produces has to reflect the core ideas, values and aims of your business.
Each of these elements must be thoughtfully, creatively and strategically developed to work as a whole.
In order to create the right image for your company your branding needs to be consistent, direct and stimulating for your audience.